The national lockdown in March seems to have had an unexpected impact on the number of people rediscovering a love of literature and wanting to spend more time reading. Publisher, Bloomsbury said that they initially feared a downturn in demand due to shops closing as a result of the pandemic, but they have instead just announced their best half-year profits since 2008. Bloomsbury, possibly best known as the publisher of the Harry Potter series, said that people seem to have “rediscovered the pleasure of reading”, with their profits jumping by 60% between February and August. Sales of e-books and online shopping websites seem to be the reason for the increase, with people having more time on their hands and choosing to read. Sales of e-books are “dramatically higher” than they would usually be, and thanks to schools resorting to online learning digital resources have seen a 47% increase in sales. This is likely to be sustained as schools and colleges are still being encouraged to make sure that they have remote learning provisions in place in case of further closures. Sales of books seem to have reflected the public mood throughout the year, with subjects such as philosophy, race and social issues proving popular. A trend towards healthier eating also seems to have developed as sales of cookbooks have increased steadily through the year. It seems that as the lockdown eased, and book stores began reopening, the increase in enthusiasm for reading has not dispersed. Philip Jones, editor of the Bookseller, said “we are seeing an early christmas for bookshops. November’s book sales are happening in October. Normally the bookshop market gets up to 40 million units per week in November, but it has already happened”.